NAPIER of AMERICA
The respected precision engineering firm of D Napier & Son
had been in business in Lambeth, South London, for nearly one
hundred years before Montague Napier, grandson of the founder,
made his first motor car engines in 1899. The firm converted the
Panhard-Levassor of S F Edge from tiller to wheel steering and
fitted it with a Napier engine and Edge came to figure large in
the Napier motorcar story. He made an agreement with Napier that
he would take all of the firm's output providing he had exclusive
rights. Edge vigorously promoted Napier cars, bombarding the press
with letters, engaging in publicity stunts, and taking part in
motoring competitions of all sorts, including racing.
Early motor races only took part on the continent and in America
as racing on public roads in Britain was illegal. Napier and Wolseley
were the only British companies that regularly took part in European
competitions in the early days. The most important event in the
motor sport calendar became the Gordon Bennett Trophy race. It
was run annually in conjunction with a town to town race but the
competing cars represented their country of origin. When Edge
won the Trophy in 1902 it was a triumph for him, Napier and Britain.
There was a surge in demand for Napiers and a large new factory
was built on a 'green field site' in Acton, West London.
The next Napier initiative was to introduce for 1904 a six-cylinder
motorcar to its range of models. Despite Edge's claims, Napier
did not invent the six-cylinder engine, nor was it the first firm
to use one for a motorcar, but it was the first to make the six-cylinder
car a commercial success. A 'Noiseless Napier' rapidly became
the English car to own and it was some years before Rolls-Royce
eclipsed this position.
Whatever their merits, British cars did not sell well in continental
Europe. In a search for a wider market Napier opened an American
factory in Boston in 1904 to circumvent the American tax of 45%
of the purchase price on complete imported motorcars. Napier parts
were exported, thus attracting a much lower tariff, assembled
in Boston and had locally-made bodies fitted.
They were then able to compete on price with the finest American
makes. However, unlike its English activities the operation was
only a limited success and was wound up in 1912. In the same year
Napier bought out Edge's rights and the diversification of its
engineering activities was continued; the success of the Napier
Lion aero engine during and after the Great War pointing the way
forward.
Motorcar manufacture was ended in 1924 and after years of making
a range of outstanding aero engines Napier was taken over by English
Electric in 1945, eventually becoming a division of Rolls-Royce
in 1962.
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